{"id":161,"date":"2009-06-05T09:42:32","date_gmt":"2009-06-05T12:42:32","guid":{"rendered":"http:\/\/www.botequimdeideias.com.br\/flogase\/?p=161"},"modified":"2009-09-21T15:39:36","modified_gmt":"2009-09-21T18:39:36","slug":"boa-escolha","status":"publish","type":"post","link":"https:\/\/www.botequimdeideias.com.br\/flogase\/boa-escolha\/","title":{"rendered":"BOA ESCOLHA"},"content":{"rendered":"<p>Sabemos que os publicit\u00e1rios s\u00e3o na maioria malas sem al\u00e7a, metidos a deuses, que se acham acima de qualquer suspeita no que diz respeito \u00e0 genialidade. Tudo isso \u00e9 ris\u00edvel, \u00e9 claro.<\/p>\n<p>Mas de vez em quando, eles acertam nas escolhas. Principalmente das m\u00fasicas que levam a trilha.<\/p>\n<p>Veja o caso da campanha nova da VIVO. \u00c9 horrorosa, confusa, sem gra\u00e7a. Mas a trilha&#8230;<\/p>\n<p>Ela \u00e9 de &#8220;M79&#8221;, do Vampire Weekend, que voc\u00ea pode ouvir aqui, ao vivo, num v\u00eddeo caseir\u00e3o:<\/p>\n<p>\u00a0<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"375\" height=\"294\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"_cx\" value=\"9922\" \/><param name=\"_cy\" value=\"7779\" \/><param name=\"FlashVars\" \/><param name=\"Movie\" value=\"http:\/\/www.youtube.com\/v\/BZ5hA8WpvRU&amp;hl=pt-br&amp;fs=1&amp;\" \/><param name=\"Src\" value=\"http:\/\/www.youtube.com\/v\/BZ5hA8WpvRU&amp;hl=pt-br&amp;fs=1&amp;\" \/><param name=\"WMode\" value=\"Window\" \/><param name=\"Play\" value=\"0\" \/><param name=\"Loop\" value=\"-1\" \/><param name=\"Quality\" value=\"High\" \/><param name=\"SAlign\" value=\"LT\" \/><param name=\"Menu\" value=\"-1\" \/><param name=\"Base\" \/><param name=\"AllowScriptAccess\" value=\"always\" \/><param name=\"Scale\" value=\"NoScale\" \/><param name=\"DeviceFont\" value=\"0\" \/><param name=\"EmbedMovie\" value=\"0\" \/><param name=\"BGColor\" \/><param name=\"SWRemote\" \/><param name=\"MovieData\" \/><param name=\"SeamlessTabbing\" value=\"1\" \/><param name=\"Profile\" value=\"0\" \/><param name=\"ProfileAddress\" \/><param name=\"ProfilePort\" value=\"0\" \/><param name=\"AllowNetworking\" value=\"all\" \/><param name=\"AllowFullScreen\" value=\"true\" \/><\/object><\/p>\n<p>E aqui, uma das pe\u00e7as da propaganda:<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"375\" height=\"294\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"_cx\" value=\"9922\" \/><param name=\"_cy\" value=\"7779\" \/><param name=\"FlashVars\" \/><param name=\"Movie\" value=\"http:\/\/www.youtube.com\/v\/Vpffyr6OyXw&amp;hl=pt-br&amp;fs=1&amp;\" \/><param name=\"Src\" value=\"http:\/\/www.youtube.com\/v\/Vpffyr6OyXw&amp;hl=pt-br&amp;fs=1&amp;\" \/><param name=\"WMode\" value=\"Window\" \/><param name=\"Play\" value=\"0\" \/><param name=\"Loop\" value=\"-1\" \/><param name=\"Quality\" value=\"High\" \/><param name=\"SAlign\" value=\"LT\" \/><param name=\"Menu\" value=\"-1\" \/><param name=\"Base\" \/><param name=\"AllowScriptAccess\" value=\"always\" \/><param name=\"Scale\" value=\"NoScale\" \/><param name=\"DeviceFont\" value=\"0\" \/><param name=\"EmbedMovie\" value=\"0\" \/><param name=\"BGColor\" \/><param name=\"SWRemote\" \/><param name=\"MovieData\" \/><param name=\"SeamlessTabbing\" value=\"1\" \/><param name=\"Profile\" value=\"0\" \/><param name=\"ProfileAddress\" \/><param name=\"ProfilePort\" value=\"0\" \/><param name=\"AllowNetworking\" value=\"all\" \/><param name=\"AllowFullScreen\" value=\"true\" \/><\/object><\/p>\n<p>\u00c9 v\u00e9ia, mas vale a observa\u00e7\u00e3o.<\/p>\n<p>&#8212;<\/p>\n<p>E tem o comercial da VISA, uma campanha beeeem melhor, conceitual, embora rasa na originalidade. O texto em ingl\u00eas \u00e9 mais emocionante (no Brasil, \u00e9 Ant\u00f4nio Fagundes quem d\u00e1 voz). A m\u00fasica da primeira pe\u00e7a \u00e9 nada mais do que &#8220;Slow Jam&#8221;, do New Order.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"375\" height=\"294\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"_cx\" value=\"9922\" \/><param name=\"_cy\" value=\"7779\" \/><param name=\"FlashVars\" \/><param name=\"Movie\" value=\"http:\/\/www.youtube.com\/v\/cr42rfptEdg&amp;hl=pt-br&amp;fs=1&amp;\" \/><param name=\"Src\" value=\"http:\/\/www.youtube.com\/v\/cr42rfptEdg&amp;hl=pt-br&amp;fs=1&amp;\" \/><param name=\"WMode\" value=\"Window\" \/><param name=\"Play\" value=\"0\" \/><param name=\"Loop\" value=\"-1\" \/><param name=\"Quality\" value=\"High\" \/><param name=\"SAlign\" value=\"LT\" \/><param name=\"Menu\" value=\"-1\" \/><param name=\"Base\" \/><param name=\"AllowScriptAccess\" value=\"always\" \/><param name=\"Scale\" value=\"NoScale\" \/><param name=\"DeviceFont\" value=\"0\" \/><param name=\"EmbedMovie\" value=\"0\" \/><param name=\"BGColor\" \/><param name=\"SWRemote\" \/><param name=\"MovieData\" \/><param name=\"SeamlessTabbing\" value=\"1\" \/><param name=\"Profile\" value=\"0\" \/><param name=\"ProfileAddress\" \/><param name=\"ProfilePort\" value=\"0\" \/><param name=\"AllowNetworking\" value=\"all\" \/><param name=\"AllowFullScreen\" value=\"true\" \/><\/object><\/p>\n<p>A da segunda pe\u00e7a \u00e9 &#8220;Today&#8221;, do Smashing Pumpkins.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"375\" height=\"294\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"_cx\" value=\"9922\" \/><param name=\"_cy\" value=\"7779\" \/><param name=\"FlashVars\" \/><param name=\"Movie\" value=\"http:\/\/www.youtube.com\/v\/LbGA8iGfLoY&amp;hl=pt-br&amp;fs=1&amp;\" \/><param name=\"Src\" value=\"http:\/\/www.youtube.com\/v\/LbGA8iGfLoY&amp;hl=pt-br&amp;fs=1&amp;\" \/><param name=\"WMode\" value=\"Window\" \/><param name=\"Play\" value=\"0\" \/><param name=\"Loop\" value=\"-1\" \/><param name=\"Quality\" value=\"High\" \/><param name=\"SAlign\" value=\"LT\" \/><param name=\"Menu\" value=\"-1\" \/><param name=\"Base\" \/><param name=\"AllowScriptAccess\" value=\"always\" \/><param name=\"Scale\" value=\"NoScale\" \/><param name=\"DeviceFont\" value=\"0\" \/><param name=\"EmbedMovie\" value=\"0\" \/><param name=\"BGColor\" \/><param name=\"SWRemote\" \/><param name=\"MovieData\" \/><param name=\"SeamlessTabbing\" value=\"1\" \/><param name=\"Profile\" value=\"0\" \/><param name=\"ProfileAddress\" \/><param name=\"ProfilePort\" value=\"0\" \/><param name=\"AllowNetworking\" value=\"all\" \/><param name=\"AllowFullScreen\" value=\"true\" \/><\/object><\/p>\n<h3 class='related_post_title'>Leia mais:<\/h3><ul class='related_post'><li><a href=\"https:\/\/www.botequimdeideias.com.br\/flogase\/dez-comerciais-que-valem-pela-musica\/\" title=\"DEZ COMERCIAIS QUE VALEM PELA M\u00daSICA\">DEZ COMERCIAIS QUE VALEM PELA M\u00daSICA<\/a><\/li><li><a href=\"https:\/\/www.botequimdeideias.com.br\/flogase\/calendario-de-shows-2011\/\" title=\"CALEND\u00c1RIO DE SHOWS 2011\">CALEND\u00c1RIO DE SHOWS 2011<\/a><\/li><li><a href=\"https:\/\/www.botequimdeideias.com.br\/flogase\/new-order-substance-1987\/\" title=\"NEW ORDER, &#8220;SUBSTANCE 1987&#8221;: UMA COLET\u00c2NEA COMO NENHUMA OUTRA\">NEW ORDER, &#8220;SUBSTANCE 1987&#8221;: UMA COLET\u00c2NEA COMO NENHUMA OUTRA<\/a><\/li><li><a href=\"https:\/\/www.botequimdeideias.com.br\/flogase\/video-new-order-age-of-consent\/\" title=\"V\u00cdDEO: NEW ORDER &#8211; AGE OF CONSENT\">V\u00cdDEO: NEW ORDER &#8211; AGE OF CONSENT<\/a><\/li><li><a href=\"https:\/\/www.botequimdeideias.com.br\/flogase\/video-new-order-be-a-rebel\/\" title=\"V\u00cdDEO: NEW ORDER &#8211; BE A REBEL\">V\u00cdDEO: NEW ORDER &#8211; BE A REBEL<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Sabemos que os publicit\u00e1rios s\u00e3o na maioria malas sem al\u00e7a, metidos a deuses, que se acham acima de qualquer suspeita no que diz respeito \u00e0 [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[29,19],"tags":[98,99,97],"class_list":["post-161","post","type-post","status-publish","format-standard","hentry","category-ao-vivo","category-qualquer-nota","tag-new-order","tag-smashing-pumpkins","tag-vampire-weekend"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pBlnN-2B","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.botequimdeideias.com.br\/flogase\/wp-json\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.botequimdeideias.com.br\/flogase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.botequimdeideias.com.br\/flogase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.botequimdeideias.com.br\/flogase\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.botequimdeideias.com.br\/flogase\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":0,"href":"https:\/\/www.botequimdeideias.com.br\/flogase\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.botequimdeideias.com.br\/flogase\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.botequimdeideias.com.br\/flogase\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.botequimdeideias.com.br\/flogase\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}